E-commerce UX Discovery
Albertsons has a retail presence of nearly 2500 regional grocery stores, including Safeway, Vons, Pavilions and Jewel-Osco regional banners, and seeks to capture in-store shoppers in a new way.
The goal was to look ahead, explore and redefine the e-commerce experience, to focus on shopping for meals rather than individual ingredients and lay the groundwork to reposition the core digital platform.
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Role UX Designer
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For Albertsons & Safeway UX
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Date 2018
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Type Research and Design Strategy
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